Product Marketing Manager (Gamedev)

TL;DR

Product Marketing Manager (Gamedev): Owning the go-to-market execution for updates, seasons, and IP collaborations for a major mobile title with an accent on creative direction, campaign strategy, and cross-functional collaboration. Focus on elevating marketing content, driving player engagement, and scaling growth initiatives within a high-velocity live operations environment.

Location: Must be based in or willing to relocate to Helsinki, Finland

Company

hirify.global is a world-renowned mobile game developer based in Helsinki, known for creating globally successful titles like Clash of Clans and Brawl Stars.

What you will do

• Own the go-to-market planning and creative execution for game updates, seasons, and IP collaborations.
• Drive creative direction for marketing campaigns, elevating trailers, social content, and launch assets.
• Collaborate with game teams to shape feature reveals and in-game communication strategies.
• Partner with community managers and content creators to amplify launches organically.
• Analyze campaign performance using data to inform growth levers and future marketing strategies.
• Build repeatable creative frameworks to maintain high-velocity delivery without sacrificing quality.

Requirements

• 5+ years of experience in product marketing, ideally within the gaming or entertainment industry.
• Strong creative instincts with the ability to provide actionable feedback on visual and social content.
• Deep understanding of the game development lifecycle and live operations.
• Excellent project management skills with the ability to handle multiple parallel launches.
• Fluent in English with strong communication skills for internal and external stakeholders.
• Must be based in or willing to relocate to Helsinki.

Culture & Benefits

• Independent team structure with high levels of trust and autonomy.
• Comprehensive support for relocation to Helsinki for employees and their families.
• Focus on human-centric compensation and benefits rather than traditional corporate ladders.
• Environment that encourages risk-taking, learning from failures, and creative experimentation.