Brand & Marketing Analytics Manager

Location: Cologne, Germany

Company

hirify.global is a European e-pharmacy focused on digital healthcare and online pharmacy services.

What you will do

• Develop the brand and marketing analytics framework across multiple channels and customer touchpoints.
• Analyze campaign, media, and brand performance and turn findings into actionable business recommendations.
• Build and maintain dashboards, reports, and KPI tracking for reach, frequency, awareness, consideration, and Brand Index.
• Provide insights on attribution, incrementality, and marketing effectiveness measurement.
• Identify performance drivers, trends, and optimization opportunities for marketing investment decisions.

Requirements

• Experience in marketing analytics, brand analytics, media analytics, or marketing performance management.
• Strong understanding of brand and media KPIs.
• Knowledge of marketing measurement concepts such as attribution, incrementality, or marketing mix modeling.
• Ability to translate complex data into meaningful business insights and communicate them to stakeholders.
• Collaborative approach and interest in working with marketing, media, finance, and analytics teams.

Culture & Benefits

• Structured onboarding through a comprehensive welcome-day program.
• Urban Sports Club membership package.
• Individual work-from-home arrangements where the role does not require office presence, including up to 20 days per year anywhere in the EU.
• In-house and external training opportunities for personal development.
• Employee discounts of 10% on over-the-counter, beauty, and personal care products and 20% on nu3 products.