Brand & Marketing Analytics Manager (Ecommerce)

TL;DR

Brand & Marketing Analytics Manager (Ecommerce): Measuring and optimizing marketing and brand success across multiple channels with an accent on connecting upper-funnel activities to measurable business outcomes. Focus on building analytics frameworks, tracking Brand Index, and analyzing attribution and incrementality to drive growth.

Location: Cologne, Germany (Hybrid; up to 20 days per year remote within the EU)

Company

Europe’s No.1 e-pharmacy driven by innovation and a vision to make healthcare accessible to everyone.

What you will do

• Develop the brand and marketing analytics framework across multiple channels and touchpoints.
• Analyze campaign, media, and brand performance to provide actionable business recommendations.
• Build and maintain dashboards and KPI tracking for reach, frequency, awareness, consideration, and Brand Index.
• Support cross-functional stakeholders with insights on attribution, incrementality, and marketing effectiveness.
• Identify performance drivers and trends to optimize marketing investment decisions.

Requirements

• Experience in marketing analytics, brand analytics, media analytics, or marketing performance management.
• Strong understanding of brand and media KPIs and measurement concepts like attribution, incrementality, or MMM.
• Ability to translate complex data into meaningful business insights for various stakeholders.
• Proven ability to work collaboratively with marketing, media, finance, and analytics teams.
• Must be based in or able to work from Cologne, Germany.

Culture & Benefits

• Comprehensive onboarding program through Welcome days.
• Health and wellness support via Urban Sports Club membership (M package).
• Flexible work arrangement with up to 20 days of remote work per year anywhere in the EU.
• Professional growth opportunities through internal and external training.
• Employee discounts on beauty and personal care products in the online store.