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User Acquisition Manager (Mobile Apps)
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Описание вакансии
Текст:
TL;DR
User Acquisition Manager (Mobile Apps): Owning paid acquisition campaigns on Meta and Google Ads for subscription-focused mobile products with an accent on SKAN expertise, performance metrics, and data-driven optimization. Focus on analyzing large datasets, developing campaign rules, researching audiences, and testing creative, funnel, and advertising hypotheses.
Location: Remote
Company
is hiring for a user acquisition function focused on paid advertising, mobile products, and subscription models.
What you will do
- Own the user acquisition process, including campaign launches, daily management, performance analysis, and optimization.
- Analyze campaigns, funnels, and creatives daily and establish clear rules of engagement for advertising campaigns.
- Develop creative ideas with SMM, PMM, and GM stakeholders.
- Research audiences, including demographics, interests, behaviors, and pain points.
- Organize brainstorming sessions and develop hypotheses for creatives, funnels, and advertising campaigns.
Requirements
- Experience with paid acquisition on Meta and Google Ads.
- Mobile acquisition and SKAN expertise.
- Experience managing monthly budgets of $100K or more.
- Expertise in subscription models and performance marketing metrics such as CPM, CPI, CPA, LTV, ROI, and ARPU.
- Experience analyzing large datasets and making actionable decisions; ability to manage multiple tasks or projects simultaneously.
- English level: B1–B2+
Nice to have
- Experience using AI for operational automation and testing TikTok Ads.
- Experience with subscription products or mobile apps.
- Familiarity with AppsFlyer or Adjust attribution tools.
- Practical understanding of A/B testing, funnel optimization, and basic BI.
Culture & Benefits
- Full-time remote work.
- Collaboration with SMM, PMM, CMM, and GM stakeholders.
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