Dutch Market Lead (iGaming)
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Описание вакансии
TL;DR
Dutch Market Lead (iGaming): Driving the performance of the Dutch brand Circus.nl with an accent on CRM strategy, KPI monitoring, and player retention. Focus on optimizing acquisition budgets, negotiating with game providers, and managing P&L to increase market share in the Netherlands.
Location: Birkirkara, Malta. Hybrid (up to 50% remote). Relocation support is available.
Company
International leader in land-based and online games of chance, including casino, sports betting, and poker.
What you will do
- Control daily business KPIs and trends for casino and sports verticals, reporting to the Business Manager.
- Develop and oversee the monthly CRM calendar and VIP campaigns to increase player engagement and retention.
- Collaborate with acquisition teams to ensure budget control and high performance of marketing operations.
- Negotiate with game providers to secure exclusive games and the best agreements for casino promotions.
- Manage partial P&L and coordinate with local stakeholders to guarantee operational efficiency.
- Analyze player behavior and trends to identify opportunities and improve games positioning.
Requirements
- Bachelor’s or Master’s degree in business or marketing.
- Proven experience in commercial or operational roles within gaming, betting, e-commerce, or highly regulated digital environments.
- Fluency in Dutch and English (spoken and written).
- Deep understanding of the Dutch market and player expectations.
- Experience with CRM, promotions, and player lifecycle management.
- Strong analytical skills and confidence working with performance reporting and KPIs.
Culture & Benefits
- Hybrid work model with the possibility to work remotely up to 50%.
- Relocation support depending on the candidate's profile and situation.
- International work environment with a strong emphasis on team spirit and mutual support.
- Opportunities for professional growth and specialization via an internal mobility system.
- Office located in a sunny environment in Malta, a hub for the gaming industry.
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