Programmatic Operations Analyst (DOOH)

TL;DR

Programmatic Operations Analyst (DOOH): Managing and optimizing supply-side platform configurations and campaign performance for digital out-of-home advertising with an accent on yield management and data-driven optimization. Focus on analyzing bid activity, troubleshooting delivery issues, and developing automated reporting dashboards to drive revenue growth.

Location: New York, NY

Company

hirify.global creates and operates iconic urban media displays and smart city infrastructure in top U.S. markets.

What you will do

• Manage SSP configurations including CPMs, venue data, and inventory specifications across partner platforms.
• Optimize PMP deal setups to maximize campaign fill rates and revenue yield.
• Analyze bid activity, pacing trends, and play return rates to identify optimization opportunities.
• Collaborate with analytics leads to create automated reports and dashboards for real-time campaign metrics.
• Investigate and resolve bidding issues and campaign delivery problems to ensure smooth operations.
• Validate that monthly impression data from measurement providers is correctly integrated across SSPs.

Requirements

• 3-4 years of experience in programmatic ad operations, preferably with DOOH or supply-side platforms.
• Strong understanding of the programmatic DOOH ecosystem, including SSPs, DSPs, and ad serving technology.
• Proficiency with data analysis tools such as Excel, SQL, and Tableau.
• Excellent troubleshooting and problem-solving skills with high attention to technical detail.
• Knowledge of DOOH measurement providers, creative specifications, and inventory management.

Culture & Benefits

• Opportunity to work with iconic urban media displays in top U.S. markets.
• Collaborative environment where team members are inspired to achieve success and grow.
• Involvement in pioneering smart city infrastructure through the IKE platform.
• Focus on public benefit and social equity within urban development projects.