Principal Product Manager (PropTech)

TL;DR

Principal Product Manager (PropTech): Owning the end-to-end vision, strategy, and execution for consumer experiences in the Vietnamese real estate market with an accent on acquisition, search, discovery, and retention. Focus on building AI-driven conversational search, personalization, and optimizing user journeys through data-driven experimentation.

Location: Must be based in Hanoi or Ho Chi Minh City (Hybrid)

Company

Southeast Asia’s leading PropTech company, connecting millions of property seekers with agents across the region to find their dream homes.

What you will do

• Define and own the product strategy for core consumer experiences to align with company goals and user needs.
• Build and improve consumer-facing features including AI conversational search, recommendations, and personalization.
• Drive user acquisition, activation, engagement, and retention through product-led initiatives.
• Design and run experiments to validate hypotheses and optimize key product metrics.
• Translate deep user behavior insights and pain points into actionable product opportunities.
• Collaborate with Marketing, Sales, Finance, and Operation teams to ensure successful adoption of initiatives.

Requirements

• 7+ years of product management experience scaling consumer-facing digital products.
• Strong track record in growth, engagement, or marketplace products.
• Solid analytical skills with hands-on experience in A/B testing and data-driven decision making.
• Bachelor’s degree in Business, Engineering, Computer Science, or a related field.
• Must be based in Hanoi or Ho Chi Minh City.

Culture & Benefits

• Hybrid flexible working arrangement that focuses on outcomes over hours.
• Holistic rewards package covering financial, physical, and mental health.
• Multi-directional career development opportunities across all levels.
• Inclusive benefits such as equal paternity leave to support work-life balance.
• Inclusive culture of excellence and growth within a Top Employers Certified organization.