Product And Localisation Lead (SaaS)

TL;DR

Product And Localisation Lead (SaaS): Shaping product experiences and localisation strategy for the Vietnamese market with an accent on cultural relevance and growth. Focus on influencing the product roadmap, optimizing subscription funnels, and adapting global campaigns to resonate with local users.

Location: Hybrid in Ho Chi Minh City, Vietnam

Company

One of the world's fastest-growing technology companies empowering the world to design.

What you will do

• Own the product and localisation strategy for Vietnam to ensure culturally relevant and intuitive experiences.
• Partner with Product, Growth, Payments, and Authentication teams to influence the Vietnam product roadmap.
• Analyze user and subscription funnels to identify growth opportunities and unlock value.
• Adapt global campaigns and in-product experiences to resonate authentically in the local market.
• Collaborate with linguists to evolve tone of voice, language quality, and localisation best practices.
• Provide deep cultural insights to global teams to increase product adoption in Vietnam.

Requirements

• Extensive experience in product, localisation, or growth marketing within a high-growth SaaS or product-led company.
• Deep understanding of Vietnam’s digital ecosystem, user behaviour, and cultural nuances.
• Strong analytical skills and comfort working with funnel metrics, subscription data, and experimentation.
• Proven ability to influence cross-functional stakeholders across product, marketing, and regional teams.
• Fluent in Vietnamese and English.
• Must be based in Ho Chi Minh City (Hybrid).

Culture & Benefits

• Equity packages to share in the company's success.
• Inclusive parental leave supporting all parents and carers.
• Annual Vibe & Thrive allowance for wellbeing and growth.
• Flexible leave options to recharge and give back.