Social Media Engagement Specialist (Fintech)

TL;DR

Social Media Engagement Specialist (Fintech): Managing day-to-day interactions and community growth across multiple social platforms with an accent on brand authenticity and responsive engagement. Focus on fostering community loyalty, analyzing engagement metrics, and collaborating with content teams to drive meaningful user interaction.

Location: On-site in Petaling Jaya, Malaysia

Company

hirify.global is a leading insurance platform in Southeast Asia digitizing the industry for over 8 million users.

What you will do

• Manage active engagement and interactions across Instagram, TikTok, YouTube, X, LinkedIn, and Facebook.
• Respond to comments and direct messages in a timely and professional brand-aligned manner.
• Collaborate with content, design, and video teams to execute and schedule daily social content.
• Track engagement metrics and sentiment to provide actionable community insights for internal teams.
• Partner with PR and Customer Support to manage brand reputation and handle escalations.
• Surface FAQs and trending topics to inform future content strategy.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4+ years of experience in social media engagement or community management.
• Strong written English communication skills.
• Proficiency with major social media platforms and online community dynamics.
• Must be based in Malaysia for on-site work.

Nice to have

• Experience in fintech, insurance, or tech-driven customer-facing brands.
• Proficiency in additional local languages.

Culture & Benefits

• Competitive remuneration.
• High-impact role with regional exposure in a fast-growing tech company.
• Collaborative and supportive team culture with a flat organizational structure.
• Clear growth path into Social Media Manager or Community Lead roles.