KOL & Influencer Marketing Specialist (Fintech)

TL;DR

KOL & Influencer Marketing Specialist (Fintech): Leading the influencer ecosystem across multiple platforms to strengthen brand visibility and drive engagement with an accent on end-to-end campaign execution and affiliate program management. Focus on identifying high-impact creators, optimizing conversion metrics, and scaling influencer partnerships across the ASEAN region.

Location: On-site in Petaling Jaya, Selangor, Malaysia

Company

Southeast Asia’s largest insurance and financial services platform simplifying financial products through proprietary AI-driven technologies.

What you will do

• Identify, evaluate, and manage KOLs/influencers across Instagram, TikTok, and YouTube.
• Execute end-to-end campaigns, including briefing, negotiation, and KPI alignment.
• Develop and optimize affiliate partnerships with bloggers and brand ambassadors to drive revenue.
• Analyze campaign performance (reach, engagement, ROI) and prepare monthly insights.
• Collaborate with Creative, Product, and Sales teams to ensure overall marketing alignment.
• Coordinate logistics, product seeding, and ensure compliance with advertising standards.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in Social Media or KOL/Influencer Marketing.
• Deep understanding of social media algorithms, content trends, and the influencer landscape.
• Strong analytical skills using influencer or social analytics tools to measure ROI.
• Excellent written and verbal communication skills.
• Must be based in or able to work on-site in Malaysia.

Culture & Benefits

• Above-market remuneration.
• Fast-track career growth and high exposure.
• Collaborative and inclusive team culture with a flat organizational structure.
• High autonomy and real responsibility where initiative is valued over titles.
• Meaningful, mission-driven work transforming financial services in ASEAN.