Senior Creative Brand Copywriter (Fintech)

TL;DR

Senior Creative Brand Copywriter (Fintech): Crafting compelling brand narratives and conversion-oriented copy for a leading insurance platform with an accent on cultural relevance and social media engagement. Focus on developing messaging frameworks, writing scripts for short-form video, and ensuring brand consistency across digital channels.

Location: On-site in Bandar Utama, Petaling Jaya, Selangor, Malaysia

Company

hirify.global is a leading insurance platform in Southeast Asia focused on digitizing the insurance industry to create more efficient businesses.

What you will do

• Write compelling copy for campaigns, digital ads, social media, landing pages, and product content.
• Develop brand narratives, messaging frameworks, and tone-of-voice guidelines to strengthen identity.
• Craft scripts, hooks, and storylines for short-form videos on TikTok, Instagram, Facebook, and YouTube.
• Collaborate with designers and video producers to bring creative concepts to life.
• Identify storytelling opportunities by staying on top of cultural trends and viral content styles.

Requirements

• 1–3 years of experience in brand, content, or creative writing (strong portfolios from fresh graduates are welcome).
• Proven writing skills across social media, scripts, and campaign copy.
• Deep understanding of social media behavior and engagement drivers.
• Excellent command of English; proficiency in Malay is a plus.
• Ability to iterate quickly and operate with an ownership mindset.

Nice to have

• Experience writing for podcasts or large-scale creative campaigns.
• Familiarity with storyboarding, creative direction, or basic video editing.
• Passion for media, culture, storytelling, or entertainment content.

Culture & Benefits

• Competitive compensation package.
• High level of creative ownership across multiple formats and channels.
• Exposure to regional audiences and cross-country marketing.
• Fast-moving, collaborative environment with a flat organizational structure.