Creative Copywriter

TL;DR

Creative Copywriter (Content/Branding): Shaping the brand voice and narrative consistency for a leading insurance platform across Southeast Asia with an accent on performance-driven storytelling and social media engagement. Focus on crafting compelling scripts, headlines, and campaign copy that resonate with millions of users while maintaining a fresh, culturally relevant brand identity.

Location: On-site in Petaling Jaya, Selangor, Malaysia

Company

hirify.global is a leading insurance platform in Southeast Asia, serving over 8 million users and focused on digitizing the insurance industry through superior application platforms and AI integration.

What you will do

• Write compelling copy for campaigns, digital ads, social media, landing pages, and product content.
• Develop brand narratives, messaging frameworks, and tone-of-voice guidelines.
• Craft headlines, scripts, and storytelling angles that are conversion-oriented.
• Produce scripts and storylines for short-form videos, social content, and podcasts.
• Collaborate with designers, video producers, and marketing teams to execute creative concepts.
• Stay updated on cultural trends and viral content styles to identify new storytelling opportunities.

Requirements

• 1–3 years of experience in brand, content, or creative writing.
• Strong portfolio showcasing creative writing, scripts, or digital content.
• Deep understanding of social media behavior, trends, and engagement drivers.
• Excellent command of English (Malay is a plus).
• Ability to iterate quickly and think like an owner regarding content performance.

Nice to have

• Experience writing for video or podcasts.
• Familiarity with storyboarding, creative direction, or basic video editing.
• Passion for media, culture, and entertainment content.

Culture & Benefits

• Competitive compensation package.
• High creative ownership across multiple formats and channels.
• Exposure to regional audiences and cross-country marketing.
• Fast-moving, collaborative environment with a flat organizational structure.
• Opportunity to directly shape the brand voice and storytelling identity.