Salesforce Marketing Cloud Engineer (CRM)

TL;DR

Salesforce Marketing Cloud Engineer (CRM): Designing and implementing scalable SFMC backend solutions for B2B CRM lifecycle activation with an accent on backend architecture, data synchronization, and technical activation layers. Focus on optimizing SQL queries for segmentation, developing automation logic, and integrating SFMC with external systems via REST API.

Location: Belgrade, Cluj-Napoca, Dnipro, Kharkiv, Krakow, Kyiv, Larnaca, Lodz, Lublin, Lviv, Odesa, Riga, Sofia, Tbilisi, Varna, Warsaw, Wroclaw, Yerevan, or Remote (Bulgaria, Georgia, Poland)

Company

hirify.global is a global software engineering company providing complex technical solutions and digital transformation for clients worldwide.

What you will do

• Design and configure scalable SFMC backend architecture, including Data Extensions and Contact Builder relationships.
• Manage data ingestion via SFTP and REST API integrations to ensure seamless synchronization with Salesforce CRM.
• Build and optimize complex SQL queries for segmentation, lead scoring, suppression, and reporting.
• Develop automation logic and backend workflows to support B2B lifecycle marketing and lead qualification.
• Implement lead scoring frameworks and maintain data structures for campaign analytics and attribution.
• Validate data integrity, troubleshoot backend issues, and support technical QA and deployment activities.

Requirements

• 5+ years of hands-on Salesforce Marketing Cloud implementation experience with a focus on backend architecture.
• Expertise in Data Extensions, Contact Builder, and SFMC automation workflows.
• Strong proficiency in SQL for data querying and processing.
• Experience with REST API integrations and external system connectivity.
• Knowledge of B2B lifecycle marketing automation and CRM data models.
• Experience with lead scoring implementations, data cleansing, deduplication, and suppression logic.

Nice to have

• Experience with Salesforce Marketing Cloud Growth, Engagement, or Data Cloud / Customer 360.
• Knowledge of AMPscript, Server-Side JavaScript (SSJS), and Salesforce Flow.
• Certifications: Salesforce Marketing Cloud Developer and Administrator (required); Data Cloud Consultant, Platform Developer I, or Administrator (preferred).
• Salesforce AI Associate and Platform App Builder certifications.

Culture & Benefits

• Vacation and state holidays provided according to the official calendar of your country.
• Support for health insurance policies for employees and their loved ones.
• Sick pay (10 days without a doctor's note, subsequently per local laws).
• Coverage for the cost of IT certifications and access to top-tier courses and learning platforms.
• Vibrant corporate environment with large parties and frequent team get-togethers.
• Comfort service for solving technical and everyday problems at work.