Head of New Business (Music Tech)

TL;DR

Head of New Business (Music Tech): Leading the end-to-end creation and launch of a new music platform from zero to product-market fit with an accent on primary market research and user validation. Focus on identifying beachhead segments, building a core founding team, and establishing sustainable unit economics.

Location: Based in Ho Chi Minh City, Vietnam (Hybrid - 12 days WFH per year)

Company

hirify.global is a leading global music game publisher and the top app publisher from Southeast Asia, creating iconic hybrid-casual music experiences.

What you will do

• Own the entire strategy from beachhead selection to global launch and live operations of the new music platform.
• Conduct extensive primary market research with creators and fans to validate product assumptions.
• Ship the first paid version of the product and document value delivery for reference customers.
• Define and defend the business model, pricing, and unit economics for the new venture.
• Recruit and manage a founding team across product, engineering, growth, and creator partnerships.
• Collaborate with LiveOps and Music App leads to leverage shared infrastructure and audiences.

Requirements

• Proven track record of building a product or business from zero to material revenue.
• Deep expertise in managing two-sided markets (supply and demand).
• Strong customer-discovery practice with experience conducting iterative user interviews.
• Fluency in unit economics, including LTV, CAC, payback, and cohort retention.
• Ability to recruit and retain senior talent for ambiguous, early-stage projects.
• Must be based in Ho Chi Minh City, Vietnam

Nice to have

• Experience in the creator economy, music tech, social, or live entertainment industries.
• Experience leading a P&L in Southeast Asia, specifically Vietnam, Indonesia, or the Philippines.
• Experience raising external capital or building internal business cases for IPO-track boards.

Culture & Benefits

• Competitive salary with 13th month pay, year-end bonuses, and ESOP.
• Flexible working hours and a dedicated personal learning and well-being budget.
• Support for mental health through an Employee Assistance Program.
• Generous leave policy: 12 days of paid annual leave and 10 days of paid sick leave.
• Engagement in a unique music culture with Music Nights and Amasing Night events.
• Access to international conferences and e-learning platforms like Udemy and LinkedIn Learning.