Graphic Designer (Performance Marketing)

TL;DR

Graphic Designer (Performance Marketing): Designing high-converting landing pages and static ad creatives for B2B and B2C clients with an accent on direct response principles and conversion hierarchy. Focus on translating campaign briefs into visual hierarchies and iterating designs based on A/B test results.

Location: Remote from South Africa, Argentina, Brazil, Chile, Colombia, Mexico, Philippines, Portugal, or Romania

Company

hirify.global is a full-stack digital marketing agency serving B2B and B2C businesses with annual revenues between $2M and $300M.

What you will do

• Design conversion-optimized landing page wireframes and high-fidelity mockups in Figma.
• Create static ad creatives for Meta Ads and Google Performance Max campaigns across various formats.
• Develop and maintain design systems and reusable component libraries in Figma.
• Iterate on landing page designs based on performance data and A/B test results.
• Collaborate with paid media specialists and strategists to align visuals with campaign objectives.
• Analyze competitor landing pages and ad creatives to provide data-backed design recommendations.

Requirements

• 2+ years of experience in conversion-focused web design for agencies, SaaS, or eCommerce.
• Advanced Figma proficiency, including auto-layout, components, variants, and responsive design.
• Proven portfolio of static ad creatives for Meta Ads, Google PMax, or similar platforms.
• Deep understanding of direct response design principles and visual hierarchy.
• Strong written English proficiency.
• Must be based in one of the following: South Africa, Argentina, Brazil, Chile, Colombia, Mexico, Philippines, Portugal, or Romania.

Nice to have

• Experience working with B2B SaaS or professional services brands.
• Familiarity with landing page builders such as Unbounce, Instapage, Webflow, or Elementor.
• Experience using AI-assisted design tools like Midjourney or Adobe Firefly.

Culture & Benefits

• Fully remote work environment.
• High-impact role where designs directly influence client revenue and conversion rates.
• Opportunity to work within a performance-driven execution partner agency.