Brand SEO Manager

TL;DR

Brand SEO Manager: Own organic search outcomes (SQLs) for one or more brands in the Fieldtrip portfolio with an accent on strategy, ownership, and coordination. Focus on building quarterly SEO roadmaps, prioritizing initiatives based on SQL potential, briefing shared SEO resources, and analyzing performance for continuous optimization.

Location: Remote from Brazil, Mexico, Poland, South Africa, Turkey, or Ukraine

Company

Fieldtrip is a portfolio of businesses across creator marketing, UGC, paid media, measurement, and SEO, including brands like hirify.global, Creative Milkshake, 9AM, and Bluethings, operating as autonomous teams with shared infrastructure.

What you will do

• Own SQL targets from organic search for assigned brands and serve as primary SEO contact for brand leadership.
• Build quarterly SEO roadmaps, prioritize keywords and initiatives based on SQL potential, focusing on mid- and bottom-funnel opportunities.
• Brief shared SEO specialists on content, technical SEO, and link building with clear objectives, impact, priorities, metrics, and deadlines.
• Review deliverables for quality and alignment, track weekly performance using GA4, GSC, Ahrefs, and adjust strategies based on data.
• Monitor GEO and AI search visibility (ChatGPT, Perplexity, Google AI Overviews) and incorporate insights into content and entity optimization.

Requirements

• 5+ years of SEO experience (agency or in-house)
• Experience owning outcomes like SQLs, not just rankings or traffic
• Strong analytical skills using data for decisions on content, technical SEO, and links
• Comfortable managing multiple brands, stakeholders, and matrixed teams
• Able to prioritize ruthlessly, push back on low-impact requests, and brief/review work effectively

Culture & Benefits

• Work in small, autonomous teams with clear ownership and shared strategy across brands.
• Strategic influence and measurable impact on pipeline results.
• Collaborate closely with brand marketing, leadership, and shared SEO specialists.

Hiring process

• Share portfolio with 2–4 examples of owned SEO outcomes, including goals, priorities, role, and results (written summary, slide, or Notion doc).
• Reports to Head of Search; involves alignment with stakeholders and performance discussions.