Brand Designer (Web3)

TL;DR

Brand Designer (Web3): Building visual identities and creative strategies for DeFi products with an accent on brand systems and narrative storytelling. Focus on translating complex technical concepts into intuitive visuals and integrating GenAI into design workflows.

Location: NYC-based, requiring in-person collaboration

Salary: $170,000 – $190,000

Company

Core contributor to the Uniswap Protocol, the world’s largest DEX, and technical provider for Unichain.

What you will do

• Act as a strategic brand design lead, collaborating cross-functionally to generate creative solutions.
• Lead medium to large projects end-to-end, including social campaigns, brand systems, and microsites.
• Define and communicate creative strategy to translate complex ideas into innovative designs.
• Develop and maintain a cohesive visual language for the Uniswap brand.
• Drive the adoption of AI-native workflows by integrating GenAI tools to enhance efficiency.
• Mentor other designers and lead the recruitment of contractors and agencies.

Requirements

• 5+ years of experience designing across static, dynamic, and interactive media.
• Must be based in New York City for in-person collaboration.
• Familiarity with crypto and experience using dapps.
• Fluency in Figma and Adobe Suite.
• Experience designing marketing materials for crypto tools.
• Strong understanding of typography, layout, and design principles.

Nice to have

• Experience with animation and motion design.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance for employees and dependents.
• 401(k) with 4% employer contribution.
• Annual $1,500 education stipend and unlimited encouraged time off.
• Up to 16 weeks of paid parental leave.
• Daily lunches provided at the NY headquarters.
• Home office setup stipend for remote-eligible components.