Digital Marketing Writer (B2B)

TL;DR

Digital Marketing Writer (B2B): Developing high-impact email and social media content for the L&D industry with an accent on conversion-driven messaging and brand voice consistency. Focus on translating complex B2B concepts into audience-focused copy and leveraging generative AI for content optimization.

Location: Remote (Must be based in the United States)

Company

A global leader in learning and development that blends high-end storytelling and emerging tech like AI and VR to help organizations flourish.

What you will do

• Develop high-performing email marketing content, including A/B-tested campaigns, welcome journeys, and newsletters.
• Craft persuasive, conversion-driven messaging for virtual and in-person events to drive registration.
• Create and optimize social media content across LinkedIn, Instagram, and Facebook to drive engagement and growth.
• Collaborate with cross-functional marketing stakeholders to ensure alignment with strategic priorities.
• Translate complex Learning & Development (L&D) industry trends into clear, audience-focused messaging.

Requirements

• Must be based in the United States.
• Expertise in B2B copywriting and UX writing.
• Experience with generative AI-assisted content development.
• Proficiency with Google enterprise tools, Atlassian Confluence, and Jira.
• Familiarity with digital marketing platforms such as Mailchimp and HubSpot.
• Strong ability to adapt to brand voice and manage multiple priorities independently.

Nice to have

• Knowledge of the learning and development (L&D) industry.

Culture & Benefits

• Remote-first, tight-knit community built on radical empathy and creative excellence.
• Flexible part-time freelance arrangement (up to 9 hours per week).
• Life-centered work environment focused on making a positive global impact.
• Opportunity to work with iconic global brands.