Off-page SEO & Online Reputation Manager (Fintech)

Location: Auckland, New Zealand (preferred; open to candidates outside NZ with remote trial)

Salary: Negotiable based on experience

Job Title: Off-page SEO & Online Reputation Manager

About EC Markets:

EC Markets is a globally recognized and regulated forex broker, committed to providing traders with innovative trading solutions, industry-leading platforms, and world-class support. With a growing presence in Asia, Europe, the Middle East, Australia, and now Latin America, EC Markets is expanding to better serve and support clients in the LATAM region.

About the Role:

The Off-page SEO & Online Reputation Manager is responsible for increasing the company’s visibility, authority, and reputation across the web outside of our own website. The focus is to build high-quality backlinks, expand our brand presence on third-party platforms, monitor search engine results pages (SERPs), and actively manage any negative or misleading content about the company.

Responsibilities:

• Develop and execute an off-page SEO strategy aligned with overall marketing and business goals.
• Build and maintain a systematic backlink acquisition program (e.g., outreach, partnerships, digital PR, guest posts).
• Identify and secure high-quality backlink opportunities from authoritative, relevant websites.
• Monitor backlink profile health (e.g., toxic links, broken links) and coordinate disavow or cleanup actions when needed.
• Track branded search results and ensure the first page of SERPs highlights positive, accurate information about the company.
• Identify negative, outdated, or misleading articles and work on strategies to respond, suppress, correct, or counterbalance them.
• Collaborate with Content and PR teams to publish positive brand stories, case studies, and thought-leadership pieces on external platforms.
• Manage and optimize company profiles on key third-party platforms (e.g., review sites, directories, social profiles, industry listings).
• Monitor and respond to online reviews and public feedback in cooperation with Customer Service and relevant teams.
• Use SEO and reputation monitoring tools (e.g., Google Search Console, Ahrefs, SEMrush, Mention) to track performance and insights.
• Prepare regular reports on off-page SEO performance, online reputation status, and key performance indicators progress.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of hands-on experience in SEO, with at least 1 year focused on off-page SEO or link building.
• Proven experience managing online reputation, brand mentions, or digital PR campaigns is strongly preferred.
• Solid understanding of search engine algorithms, link quality factors, and best practices for white-hat link building.
• Familiarity with major SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console, Google Analytics).
• Strong analytical skills with the ability to interpret data, identify trends, and make data-based recommendations.
• Excellent written communication skills (for outreach emails, responses, and content briefs).
• Strategic thinking with a hands-on, execution-focused mindset.
• Detail-oriented, organized, and consistent in following processes and documenting work.
• Strong problem-solving skills and a proactive approach to dealing with negative content and crises.

What We Offer:

• Competitive base salary + performance-based commissions.
• Career growth opportunities in a dynamic and multicultural environment.
• Role is open to candidates outside New Zealand. If you do not hold a valid New Zealand work visa, we will initially assess your performance through a remote working arrangement. For those based in Auckland, we may invite you for an in‑person interview as part of the process. Salary is negotiable based on your experience and location.