Lead Product Designer (AI)

TL;DR

Lead Product Designer (Web/AI): Owning end-to-end product design for web applications and AI agent, leading design system development with an accent on user experiences for trip planning and booking. Focus on usability testing, A/B experiments, data-driven iteration, and building scalable design systems for high-conversion funnels.

Location: Herzliya, Tel Aviv District, Israel

Company

Self-service ski trip booking platform evaluating millions of trip combinations in real-time across 315 resorts in 21 countries, with $100M+ annual sales and accelerating growth.

What you will do

• Lead product design end-to-end from ideation to production.
• Influence product strategy with customer insights to shape priorities and roadmap.
• Partner with Product and Engineering to define problems, explore solutions, and ship improvements.
• Level up design system with components, patterns, guidelines, and governance.
• Lead UX research including usability testing, interviews, and prototype tests, translating insights to product changes.
• Use AI tools to accelerate ideation, exploration, QA, and workflows.
• Contribute to design culture with critiques, principles, and process templates.

Requirements

• 6+ years of product design experience shipping modern digital products.
• Meaningful experience designing web applications for complex exploration and itinerary planning.
• Meaningful B2C (or B2SB/prosumer) experience at scale with conversion funnels and iterative growth.
• Proven experience working with and evolving design systems.
• High internal motivation, strong collaboration, prioritization, and communication as solo designer.
• Hands-on with usability testing, A/B testing, data-driven design, SEO, and strong Figma skills.

Nice to have

• Skiing/snowboarding passion or deep customer mindset knowledge.
• Managed or mentored designers.
• Shipped AI-driven experiences like agents or recommendations.
• Experience in travel, marketplaces, booking engines, pricing, or dynamic packaging.

Culture & Benefits

• Small, high-performing team with real impact on high transaction volume and complex infrastructure.
• Lean environment emphasizing craft, outcomes at scale, and building repeatable systems.
• Opportunity to define the future of ski travel in a $80B market.