Chief Marketing Officer (Media)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Chief Marketing Officer (Media): Defining and executing the company’s overall marketing vision and strategy to drive brand identity and audience engagement with an accent on integrated marketing efforts and revenue expansion. Focus on optimizing customer acquisition, scaling a high-performing marketing organization, and amplifying reach across subscription and digital platforms.
Location: Irving, TX
Company
is one of the nation's largest independent media companies specializing in subscription video, radio, on-demand podcasts, and digital publishing.
What you will do
- Develop and execute long-term marketing strategies to drive brand awareness, audience expansion, and revenue growth.
- Lead brand strategy, digital marketing, communications, and creative direction across all channels.
- Oversee performance marketing and data analytics to optimize customer acquisition, retention, and lifetime value.
- Champion audience engagement initiatives to foster loyalty and community among a diverse audience.
- Build, mentor, and scale a high-performing marketing organization focused on innovation and accountability.
- Partner with the CEO and executive team to align marketing initiatives with business goals and brand values.
Requirements
- 10+ years of progressive leadership experience in marketing.
- Senior or executive-level experience within media, entertainment, or digital platforms.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Deep expertise in digital marketing, analytics, and content-driven brand building.
- Strong business acumen and the ability to balance creativity with performance-driven decision making.
- Must be located in or able to work from Irving, TX
Culture & Benefits
- Opportunity to be a key member of the executive leadership team in a mission-driven organization.
- Entrepreneurial environment that empowers content creators and champions free expression.
- High-impact role shaping culture through independent media.
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