CRM Analytics Manager (iGaming)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
CRM Analytics Manager (iGaming): Conduct deep-dive KPI investigations on churn, LTV, retention, recommending budget allocation via SQL and advanced analytics with an accent on strategic P&L oversight and team leadership. Focus on bridging business and data science teams for ML churn/propensity models, standardizing analytics practices, and ensuring balanced brand health KPIs.
Location: Remote from Malta, Georgia, Poland, or Portugal
Company
delivers Free-to-Play Social Casino and gaming experiences with a global team revolutionizing the industry.
What you will do
- Conduct deep-dive KPI investigations (churn, LTV, retention) and recommend smarter budget allocation using SQL and advanced analytics
- Lead and mentor 3-5 Brand Analysts, developing them into strategic P&L owners
- Maintain oversight of Acquisition, CRM, and Fraud/Risk ecosystem impacts
- Bridge Business and Data Science teams, guiding ML features for churn/LTV/propensity models
- Standardize analytical best practices for consistent strategic output
- Act as brand health gatekeeper, ensuring balanced growth across KPIs
Requirements
- Proven experience in social gaming/iGaming analytics or commercial roles with P&L responsibility
- Team management experience building strategic thinkers and fostering learning
- SQL proficiency; experience with CRM platforms (Klaviyo, HubSpot), ML applications, and data privacy (GDPR)
- Business owner mentality focused on optimization, efficiency, and ownership
- Investigative mindset to uncover hidden truths in data
- Ability to translate complex business needs into technical requirements for predictive modeling
Culture & Benefits
- Growth through full autonomy shaping the gaming portfolio and influencing millions of players
- Ego-free collaboration in a flat hierarchy with open communication and mutual respect
- Ownership of P&L results from day one with cross-functional collaboration
- Direct impact on strategic decisions and rapid growth in social gaming
- Flexibility, recognition, and work-life balance supporting high performance
- Equal opportunities based on skills, drive, and ideas, valuing diverse perspectives
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