Marketing Lead (Gamedev)

TL;DR

Marketing Lead (Gamedev): Driving the growth strategy and execution for Work-for-Hire and Original IP business verticals with an accent on digital presence, community management, and paid acquisition. Focus on building scalable marketing systems, managing full-cycle game launches, and optimizing player acquisition funnels.

Location: Hybrid in Christchurch, Canterbury (New Zealand)

Company

hirify.global is a creative studio focused on original game development, rewarded games, and high-quality work-for-hire projects.

What you will do

• Lead top-level marketing strategy and develop comprehensive launch playbooks for Original IP titles.
• Own and optimize the corporate website and game-specific landing pages using SEO best practices.
• Design and execute platform-specific social strategies across TikTok, YouTube, Instagram, X, and Reddit.
• Manage player communities on Discord and Reddit, including the development of moderation policies.
• Create and maintain B2B sales collateral, pitch decks, case studies, and corporate presentations.
• Configure and manage end-to-end paid ad campaigns, tracking CPA and retention metrics.

Requirements

• 5 to 8 years of experience in entertainment marketing with a track record of hands-on execution.
• Technical proficiency in optimizing paid campaigns on TikTok, YouTube, and Meta.
• Experience managing online gaming communities (Discord, Reddit).
• Proven ability to develop and maintain a cohesive brand identity and tone of voice.
• Ability to operate as a solo marketer while building scalable systems for a growing team.
• Must be based in or able to work hybrid in Christchurch, NZ.

Nice to have

• Experience in B2B or client-facing marketing for studio services.
• Existing relationships with games media, journalists, or content creators.
• Experience managing PR outreach, press programs, or influencer contracts.
• Experience managing marketing budgets across multiple platforms.

Culture & Benefits

• Collaborative environment valuing diversity and the principle of whānaungatanga.
• Culture of respect, kindness, and leading by example (manaakitanga).
• Strong emphasis on continual learning, resilience, and personal growth.
• Inclusive values focused on initiative, exploration, and creating fun.