Senior Art Director, Owned & Organic

TL;DR

Senior Art Director, Owned & Organic (Fintech): Spearhead brand identity development and execution across CRM, appstore, landing pages, offline advertising, and organic channels with an accent on performance testing, scalable assets, and multi-channel integration. Focus on leading research, brainstorming, metric tracking, and strategy for high-converting templates and brand-driven campaigns.

Los Angeles, CA, New York, NY, Washington D.C.

Salary range of $150,000 - $170,000 + bonus + benefits

Company

hirify.global empowers people to live their best financial lives through a suite of services that provide financial insights and save time and money.

What you will do

• Lead brand discovery and development through research, brainstorming, and testing
• Integrate brand into CRM and owned properties by creating scalable assets for push notifications and emails
• Own performance landing page strategy by testing designs for high-converting, reusable templates
• Contribute to brand-driven performance advertising experiments
• Own testing and strategy for appstore presence
• Support offline advertising with strong brand components
• Evaluate and grow organic presence on Instagram, TikTok, and YouTube
• Manage projects with varying timelines and track efficacy metrics

Requirements

• 7+ years in brand/art direction, owning brand systems across owned properties, CRM assets, landing pages, and multi-channel campaigns
• Strong storytelling and communication skills; comfortable presenting to executives
• Strong portfolio in brand identity, design systems, CRM/email design, landing pages, and offline work
• Mastery of Figma and familiarity with front-end constraints
• Experience managing a small team of designers
• Experience with CRM platform Braze and landing page tools (Webflow, Unbounce, Instapage)
• UX/CRO, accessibility, and performance-driven design knowledge

Nice to have

• Experience in software/consumer brands with heavy organic growth
• Motion graphics/video skills
• TV/OOH campaign experience

Culture & Benefits

• Health, Dental & Vision Plans
• Life Insurance, Long/Short Term Disability
• 401k Matching, Team Member Stock Purchasing Program
• Learning & Development Opportunities, Tuition Reimbursement
• Unlimited PTO
• Daily Lunch, Snacks & Coffee, Commuter benefits (in-office only)