Social Listening & Reputation Specialist

TL;DR

Social Listening & Reputation Specialist (Travel Tech): Monitoring and shaping digital presence through real-time social listening, community moderation, and reputation management with an accent on analytics, crisis mitigation, and AI-driven insights. Focus on tracking sentiment across platforms, fostering engagement, and providing strategic reports linking community efforts to brand visibility in LLM outputs.

Barcelona (Onsite, Full Time)

Company

World’s leading travel subscription platform with over 7.8 million Prime members across 44 markets, powered by proprietary AI for personalized travel services.

What you will do

• Track community feedback and sentiment across social media and forums using AI-listening tools and dashboards to identify trends.
• Moderate content, foster organic engagement, and drive positive discussions in communities.
• Identify and nurture brand ambassadors to build loyalty and advocacy.
• Proactively detect and manage issues or crises to protect reputation.
• Deliver strategic reports on sentiment initiatives and their impact on brand visibility in AI/LLM search outputs.
• Collaborate with SEO, PR, and Social Media teams in a fast-paced environment.

Requirements

• 3+ years in community management, social listening, social customer care, or reputation management in B2C e-commerce/travel.
• Deep knowledge of platforms like Facebook, Reddit, X, TikTok, TripAdvisor, and user behaviors.
• Proficiency in tools like Brandwatch, Talkwalker, Meltwater, Sprinklr, or Hootsuite.
• Flawless English writing with adaptive tone from technical to casual.
• Analytical mindset for data-driven improvements and strategic insights.
• Agility in crisis management and fast-paced environments.

Nice to have

• Experience with applied AI tools like Gemini.
• Experimentation mindset for integrating AI solutions.
• Passion for AI impacts in travel industry.

Culture & Benefits

• Hybrid home-office model focused on outcomes and work-life balance.
• Competitive salary, performance bonuses, Prime Plus membership, birthday off, discounts, and device ownership.
• Continuous learning via Coursera, workshops, tech training, and onboarding.
• Career growth with personalized paths, internal mobility, and eVOLVE program.
• Fun events, padel tournaments, parties, no dress code, free fruit/coffee/tea.
• Diverse, agile teams emphasizing innovation, recognition, and well-being.