KOL Manager (Marketing)

TL;DR

KOL Manager (Marketing): Leading the influencer ecosystem and managing partnerships across Instagram, TikTok, and YouTube with an accent on end-to-end campaign execution and affiliate program optimization. Focus on driving brand visibility, analyzing ROI, and nurturing long-term relationships with creators to support business goals in the financial services sector.

Location: On-site in Bandar Utama, Petaling Jaya, Selangor, Malaysia

Company

hirify.global is Southeast Asia’s largest insurance and financial services platform, utilizing AI-driven engines to simplify financial products across Malaysia, Taiwan, and Japan.

What you will do

• Identify, onboard, and manage KOLs and influencers across platforms like TikTok, Instagram, and YouTube.
• Execute end-to-end campaigns, managing timelines, content reviews, and KPI alignment.
• Develop and optimize affiliate partnerships to increase CTR, conversions, and revenue.
• Analyze campaign performance and prepare monthly ROI reports to refine future strategies.
• Collaborate with Creative, Product, and Sales teams to ensure brand alignment and budget management.
• Handle logistics for product seeding and ensure compliance with advertising standards.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in Social Media or KOL/Influencer Marketing.
• Deep understanding of social media algorithms and current content trends.
• Strong analytical skills for tracking performance and measuring ROI.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced environment under tight deadlines.

Culture & Benefits

• Above-market remuneration.
• Fast-track career growth and exposure.
• Collaborative and inclusive team culture.
• Flat organizational structure where initiative is valued over titles.
• High level of autonomy and professional responsibility.