Senior Marketing Manager (AI)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
TL;DR
Senior Marketing Manager (AI): Driving demand and commercial impact for an AI-driven media operating unit with an accent on PR, content strategy, and market positioning. Focus on turning client results into commercial narratives and executing high-impact events to strengthen market leadership.
Location: Must be based in Copenhagen, Denmark
Company
is an AI-driven media operating unit that leverages data and the WPP Open platform to deliver creative personalisation and transformational growth for leading global brands.
What you will do
- Drive proactive PR initiatives and build media relationships to elevate brand visibility.
- Develop and execute channel and content strategies, with a heavy focus on LinkedIn across the Nordic region.
- Own the end-to-end execution of client events to drive commercial impact and growth priorities.
- Create compelling commercial narratives and client cases that demonstrate value and differentiation.
- Collaborate on industry award submissions to strengthen market credibility and leadership.
- Direct paid media strategies and work with CRM leads to nurture leads and convert prospects.
Requirements
- 6-8+ years of experience in marketing, ideally within media or advertising.
- Degree in Marketing, Business Administration, Media, or a related field.
- Strong hands-on experience with digital marketing, CRM systems, and event planning.
- Fluent in English and the local market language.
- Based in Copenhagen, Denmark.
- Commercial mindset with proven project management and storytelling skills.
Nice to have
- Experience working from both the agency and client side.
Culture & Benefits
- Opportunity to be part of the Strategy & Growth team, working cross-functionally across New Business and Innovation.
- Role positioned as a "growth engine" with direct impact on business development and market perception.
- Exposure to a pioneering agentic marketing platform and AI-driven tools.
- High-standard creative environment focused on innovation and transformational growth.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β