Senior CRO Specialist (Ecommerce)

TL;DR

Senior CRO Specialist (Ecommerce): Building and scaling high-performing conversion funnels to increase AOV and revenue per visitor with an accent on A/B testing, behavioral psychology, and monetization. Focus on optimizing the full customer lifecycle from first click to post-purchase flows.

Location: Hybrid (3 days in Vilnius office) or fully remote if based elsewhere

Salary: €4,000 – €5,500 gross/month

Company

A fast-growing wellness tech company recognized by Deloitte and featured on Shark Tank, specializing in nervous system wellness devices.

What you will do

• Audit funnels, landing pages, and user journeys to identify bottlenecks and growth opportunities.
• Implement a structured experimentation system and launch A/B and multivariate tests across checkout and post-purchase flows.
• Optimize accessory cross-sells, bundles, and upsells to strategically increase Average Order Value (AOV).
• Use heatmaps, session recordings, and surveys to uncover friction and behavioral insights.
• Collaborate with Growth, Paid Media, Creative, and Product teams to align execution.
• Present CRO learnings and strategic recommendations to the leadership team.

Requirements

• 4+ years of hands-on experience in CRO, Digital Business, or CX roles within high-volume B2C environments (DTC or eCommerce).
• Proven track record of building profitable funnels and increasing AOV through strategic product positioning and pricing.
• Strong analytical skills to translate complex CX metrics and raw data into practical improvements.
• Deep understanding of behavioral psychology, UX principles, and persuasive design.
• Experience leading cross-functional teams of designers, developers, and growth specialists.

Nice to have

• Experience working with wellness, health tech, or hardware DTC brands.
• Familiarity with Shopify, Recharge, funnel builders, or post-purchase apps.
• Understanding of subscription optimization and user retention loops.

Culture & Benefits

• Opportunity to directly influence revenue and growth on a global scale.
• Collaboration with a world-class international team across Europe and the US.
• Free lunch 3x per week for the Vilnius office team.
• Birthday day off and hirify.global device to support your well-being.
• A fast-growing environment where rapid experimentation is the norm.