Director, AI Technologist (Media)

TL;DR

Director, AI Technologist (Media): Integrating generative AI models like Google Gemini into media, creative, and production workflows to automate tasks and deliver AI-enabled marketing improvements with an accent on agentification of legacy processes and system integration. Focus on building multi-step AI agents, generating scalable blueprints, and training teams on AI best practices.

Location: Singapore, hybrid with teams in the office around four days a week

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open and Open Intelligence.

What you will do

• Conduct granular audits of legacy workflows and identify agentification opportunities for generative AI automation.
• Oversee development and customization of multi-step AI agents for media planning, creative development, and client reporting.
• Co-author replicable scaling playbooks translating architectural decisions into operational guides with security protocols.
• Develop and deliver training programs on AI concepts, tools, and best practices for MFG APAC teams.

Requirements

• 7-10 years in enterprise technical architecture, cloud infrastructure, or highly technical product management
• Deep hands-on experience with generative AI models, especially Google Gemini, for advertising applications
• Practical experience integrating LLMs into enterprise workflows via APIs; knowledge of AI ecosystem (ChatGPT, Grok, Meta AI)
• Expertise in advanced prompt engineering, architectural design patterns for AI systems
• Familiarity with data analysis and ML concepts for digital advertising; systems thinking for API/LLM/legacy tool interactions

Nice to have

• Experience in advertising-specific AI applications like content creation, campaign optimization, audience insights

Culture & Benefits

• Hybrid work model with four days in office to foster creativity, collaboration, and connection
• Comprehensive benefits including competitive medical, vision, dental insurance, significant paid time off
• Employee resource groups, in-office events, mental health awareness days, preferential partner discounts
• Open environment built on trust, respect, and growth opportunities via global WPP networks