Senior Performance Manager (Performance Marketing)

TL;DR

Senior Performance Manager (Performance Marketing): Spearheading the strategy and execution of complex paid media campaigns across multi-channel platforms with an accent on ROI maximization, data-driven excellence, and innovative optimization techniques. Focus on designing sophisticated bidding strategies, analyzing attribution modeling, and managing large-scale budgets to drive client growth.

Location: Hybrid in Cairo, Egypt (teams are in the office around four days a week)

Company

hirify.global is an AI-driven media operating unit and global collective that leverages data and intelligence to deliver creative personalization for leading brands.

What you will do

• Develop and implement data-driven paid media strategies across the full customer journey aligned with client business goals.
• Manage large-scale, multi-channel campaigns across Google Ads, Meta, LinkedIn, and Programmatic Display.
• Utilize advanced optimization techniques, including A/B testing, predictive analytics, and algorithmic bidding.
• Analyze campaign performance and present actionable strategic insights to clients and internal stakeholders.
• Collaborate with cross-functional teams and cultivate relationships with key platform partners like Google and Meta.
• Strategically allocate budgets and ensure accurate tracking of spend and ROI across all channels.

Requirements

• 5+ years of experience in performance marketing with a track record of managing paid media campaigns at scale.
• Deep expertise in paid search, social, and display platforms (Google Ads, Meta, LinkedIn, Programmatic).
• Proficiency in data analysis tools such as Excel, Google Analytics, and Google Data Studio.
• Strong understanding of attribution modeling, audience segmentation, and advanced bidding strategies.
• Excellent communication and client management skills with the ability to influence stakeholders.
• Proven leadership skills and the ability to mentor junior team members.

Culture & Benefits

• Hybrid work model with a strong focus on in-office collaboration.
• Competitive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Access to global WPP networks for professional growth and learning.
• Employee mental health awareness days and preferential partner discounts.
• Inclusive environment with employee resource groups and frequent team events.