PR Manager (Luxury)

TL;DR

PR Manager (Luxury): Delivering the PR strategy for France, Belgium, and Luxembourg with an accent on media relations, influencer partnerships, and brand positioning. Focus on securing tier-one press coverage, executing high-profile local events, and maintaining the brand's playful yet elevated identity.

Location: Hybrid (Paris, France) - Must be based near Paris and able to work from the office at least 3 days a week

Company

hirify.global is a world-renowned creator of original, whimsical, and highly collected soft toys known for their unique designs and high quality.

What you will do

• Execute the PR strategy for France, Belgium, and Luxembourg in alignment with global brand objectives.
• Nurture and grow relationships with French editors, journalists, influencers, and tastemakers across luxury, fashion, and design.
• Secure impactful press coverage in tier-one media and drive strategic influencer partnerships.
• Manage press office operations, including pitching, product requests, gifting mailers, and coverage monitoring.
• Plan and execute local brand activations and high-profile events that reflect the brand's playful identity.
• Collaborate with key retailers on launches and provide monthly reporting and insights to guide future strategies.

Requirements

• Minimum 6 years of PR experience, ideally within a luxury brand or fast-paced PR agency.
• Fluent in French and English (written and spoken).
• Must be based near Paris to comply with the hybrid work model.
• Strong existing network of French media and influencer contacts.
• Proven experience organizing high-profile events, from logistics to creative execution.
• Proficiency in Microsoft Office and the ability to quickly adapt to new systems.

Nice to have

• Fluency in additional European languages.

Culture & Benefits

• Hybrid work model supporting work-life balance (minimum 3 days in office).
• Premium health cover via Vitality, including optical and dental.
• Life Insurance at 4x basic salary.
• 25 days of paid holiday.
• Subsidised buffet breakfast and lunch prepared by a private chef team on Mondays, Tuesdays, and Thursdays.
• Discretionary annual bonus scheme and salary sacrifice pension with a 5% company contribution.