Head of Social Commerce & Growth (China)

TL;DR

Head of Social Commerce & Growth (China): Own the full China growth playbook for a fashion brand — brand presence, creator partnerships, and revenue with an accent on social commerce and private traffic DTC model. Focus on running KOC and KOL seeding campaigns on Xiaohongshu, driving sales with Douyin short-video and live-stream content, building WeChat Mini-Program retention, localizing global fashion identity, and owning GMV, CAC, and margin metrics.

Location: Remote flexibility

Company

Fashion brand building a lean, high-margin DTC model in China from scratch.

What you will do

• Grow brand on Xiaohongshu via KOC and KOL seeding campaigns that build credibility.
• Drive sales on Douyin by working with MCNs and creators on converting short-video and live-stream content.
• Build retention on WeChat by funneling traffic into Mini-Program store and managing community groups for repeat purchases.
• Localize global fashion identity into resonant content for Chinese consumers.
• Own strategy, budget, and metrics including GMV, CAC, and margin.

Requirements

• 3+ years growing a Western fashion or lifestyle brand in China
• Hands-on experience on Xiaohongshu, Douyin, and/or WeChat Mini Programs
• Existing network of KOLs, KOCs, and MCN partners
• Fluent in Mandarin; professional in English
• Data-driven with brand sensibility and fashion taste
• Builder mindset — prefer creating over managing existing

Culture & Benefits

• Executive compensation with incentives tied to GMV and profitability
• Full ownership of China business — strategy, execution, results
• Remote flexibility and autonomy
• MPF + Paid Time Off

Hiring process

• Send resume and short cover letter via Jazz HR portal
• Only shortlisted candidates contacted