SEO Specialist (SaaS)

TL;DR

SEO Specialist (SaaS): Develop, implement, and refine comprehensive SEO strategies to increase online presence, improve search rankings, and drive traffic to SaaS product websites with an accent on keyword research, on-page optimization, technical SEO, and link building. Focus on conducting audits, optimizing content, analyzing performance metrics, and collaborating cross-functionally to boost organic traffic and conversions.

Location: Sofia City, Sofia Province (Hybrid)

Company

Rapidly expanding SaaS business focused on innovative software solutions.

What you will do

• Develop and refine SEO strategies tailored to products and industries, prioritizing target keywords.
• Conduct keyword research, optimize on-page elements like meta tags, headers, and content.
• Perform technical SEO audits, implement improvements for crawlability, speed, schema, and mobile.
• Execute off-page link-building through guest blogging and outreach.
• Monitor performance with GA4, Search Console, Ahrefs; provide reports and data-driven refinements.
• Analyze competitors and collaborate with marketing, product, and dev teams on initiatives.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• Proven experience as SEO Specialist, preferably in SaaS.
• Strong knowledge of search algorithms, ranking factors, and SEO best practices.
• Proficiency in GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog.
• Experience with CMS, HTML, CSS, JavaScript; strong analytical and communication skills.
• Ability to manage multiple projects independently and stay current with trends.

Culture & Benefits

• Competitive salary and benefits package.
• Work with talented, dynamic team in innovative environment.
• Flexible working/remote work options.
• Career growth opportunities and continuous learning culture.