Designer (Performance Creative) (Fintech)
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Описание вакансии
TL;DR
Designer (Performance Creative) (Fintech): Designing and producing paid media assets and high-converting landing pages for a global trading platform with an accent on data-driven iteration and ASO. Focus on creating high-performing creatives across Meta, Google, and TikTok to drive user acquisition and sustainable growth.
Location: Must be based in Singapore (Hybrid: 3 days in office)
Company
A publicly-traded FTSE250 FinTech company providing global trading platforms for stocks, shares, leveraged products, and crypto.
What you will do
- Own the design and production of paid media assets (static, animated, video) for Meta, Google, TikTok, and Apple Search Ads.
- Collaborate with the performance marketing team to build a structured creative testing roadmap and iterate based on data.
- Design and maintain App Store listing visuals (screenshots, feature graphics, preview videos) for iOS and Android in APAC and ME markets.
- Build high-converting landing pages in collaboration with developers and CRO specialists.
- Localise creative assets for Singapore, Australia, Japan, and UAE audiences.
- Brief and manage external freelancers and maintain an organized creative asset library.
Requirements
- Must be based in Singapore.
- 3–6 years of design experience with a portfolio showcasing paid media creative, ASO assets, and acquisition landing pages.
- Strong proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator).
- Genuine understanding of performance marketing metrics such as CPA targets and post-click conversion rates.
- Experience producing assets for Meta, Google, and TikTok ad formats and placements.
- Strong communication skills to justify creative decisions using performance outcome data.
Nice to have
- Experience in financial services, fintech, or other regulated industries.
- Familiarity with ASO tools like AppFollow, MobileAction, or Sensor Tower.
- Motion design skills for short-form video ads and animated display formats.
- Working knowledge of HTML/CSS for landing page implementation.
- Experience in multi-market campaign management across APAC or MENA.
Culture & Benefits
- Hybrid working model with 3 days in the office to balance collaboration and flexibility.
- Tailored development programs and mentoring opportunities with company leaders.
- Clear career progression paths.
- Access to internal committees, sports, and social clubs.
- Extra time off provided for volunteering and community work.
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