Media Planning Executive

TL;DR

Media Planning Executive (Digital Media): Support the development and execution of effective media plans across digital, social, and traditional channels with an accent on audience research, market trends, and campaign performance. Focus on collaborating with vendors and teams, optimizing campaigns, and managing budgets to achieve client marketing goals.

Location: Cairo, Egypt (hybrid, office 4 days a week)

Company

hirify.global is WPP's AI-driven media operating unit, connecting media, data, and partnerships via WPP Open to deliver creative personalization at scale for leading brands.

What you will do

• Assist in researching target audiences, market trends, and media habits to inform strategies.
• Support development and implementation of media plans across digital, social, and traditional channels.
• Prepare media briefs, presentations, and reports for teams and clients.
• Collaborate with vendors and internal teams for campaign execution and optimization.
• Monitor performance, analyze data, and contribute to reports with insights for improvement.
• Manage media budgets, track spending, and reconcile invoices.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field
• Foundational understanding of media planning and digital marketing
• Familiarity with digital platforms, content creation, and campaign management
• Strong analytical skills and ability to interpret data
• Excellent communication, organizational, and presentation skills
• Proficiency in Microsoft Office (Excel, PowerPoint)
• Proactive attitude, attention to detail, ability to multitask in fast-paced environment

Culture & Benefits

• Hybrid work model with 4 days in office to foster collaboration
• Competitive medical, dental, vision insurance, and group retirement plans
• Significant paid time off and employee mental health awareness days
• Access to global WPP networks, employee resource groups, and in-office events
• Preferential partner discounts and opportunities for growth and learning