Mobile Games Ads Creative Director (Gamedev)

TL;DR

Mobile Games Ads Creative Director (Gamedev): Lead creative vision and execution of high-impact video advertising campaigns for mobile games with an accent on performance-driven formats, storytelling, and data optimization. Focus on defining comprehensive strategies, managing production pipelines, and iterating concepts based on metrics like hook rates, retention, and conversions.

Location: South Africa, Remote

Company

High-growth mobile game studio with global reach and focus on innovative ad creatives.

What you will do

• Define and execute creative strategy for diverse video ad formats including gameplay edits, cinematic trailers, and experimental concepts
• Lead a team of video editors to deliver high-quality, high-volume creative assets
• Collaborate with user acquisition teams to analyze performance metrics and optimize campaigns
• Monitor industry trends on platforms like TikTok and Meta, plus conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agencies
• Proven track record of ad creatives driving installs and campaign performance
• Strong understanding of short-form video dynamics, especially first-second hooks
• Proficiency with Adobe After Effects and Premiere Pro
• Ability to balance data insights with creative risks
• Excellent leadership, communication, and project management skills

Culture & Benefits

• Competitive salary aligned with experience and performance
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Collaborative team culture emphasizing experimentation and impact