Product Marketing Manager (B2B)

TL;DR

Product Marketing Manager (B2B): Acting as a bridge between development and marketing, deeply understanding the product's pain points and value, and translating this into market-friendly messaging and promotion strategies with an accent on product immersion and audience needs. Focus on developing positioning and GTM strategies to attract and retain clients.

Локация: Гибрид в Санкт-Петербурге (обязательное присутствие в офисе 2 раза в неделю).

Компания

Our partner creates a technological environment for logistics, uniting everything from order search to electronic document management on one platform.

Что делать

• Dive deep into the product and audience needs through CustDev, interviews, and data analysis.
• Build customer journey maps (CJM), segment the audience, and analyze competitors.
• Develop positioning and GTM strategies to attract and retain clients.
• Drive hypothesis generation and experimentation for lead generation, using analytics to validate.
• Coordinate a digital team, editors, designers, and contractors to implement marketing campaigns.
• Organize webinars and participate in industry exhibitions.

Требования

• Successful experience in B2B marketing of IT products or complex services.
• Proficiency in analytics (Я.Метрика, GA), understanding LTV, CAC, and how to influence these metrics.
• Experience with Data Driven approaches and Growth Hacking.
• Understanding of traffic channels (from SEO to email marketing) and ability to delegate tasks.
• Ability to listen to both product managers and the marketing team.
• Higher education in economics, management, or IT is a plus.

Культура и преимущества

• Hybrid work model in Saint Petersburg with mandatory office presence 2 times a week.
• Beautiful office space with amenities for work and relaxation (gym, yoga, game rooms, sleep zones).
• Comprehensive benefits package including dental care, lunch and snack compensation.
• Opportunities for professional development through hackathons, internal meetups, and access to professional literature.