Crm Specialist (Igaming)

TL;DR

CRM Specialist (Igaming): Implementing and optimizing CRM strategies for hirify.global Netherlands with an accent on personalization, segmentation, and dynamic content. Focus on creating engaging multi-channel campaigns, driving customer retention, and conducting commercial analysis to optimize campaign performance.

Location: Yerevan

Company

hirify.global is an award-winning sports betting and gaming operator with 20 years of experience in the industry powered in-house by Bet Construct.

What you will do

• Create and optimize CRM campaigns in line with the marketing calendar and product launches.
• Execute multi-channel campaigns to drive daily actives, retention, and customer lifetime value.
• Lead weekly campaign reporting and commercial analysis, providing recommendations.
• Develop and optimize campaigns and journeys using a ‘test and learn’ approach.
• Work with the BI team to analyze behavior versus value to refine targeting and segmentation.
• Manage workload and relationships with Marketing, Legal & Compliance, Copywriting, and Design teams.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Relevant CRM experience, ideally in an iGaming environment.
• Understanding of CRM strategies, customer lifecycle development, and optimization.
• Proficient in Microsoft Office (particularly Excel) with good HTML/CSS knowledge.
• Data-focused and ROI-driven with the ability to build relationships across the business.
• Ability to work in a fast-paced and dynamic environment.

Nice to have

• Familiarity with CRM software and marketing automation tools.
• Understanding of iGaming customer behavior and trends.
• Knowledge of industry regulations and responsible gaming practices.

Culture & Benefits

• Competitive experience-based salary.
• Family health insurance.
• Social events and corporate parties.
• 4 paid days off per year.
• Learning and Development opportunities.
• Transportation.