Content Specialist (Igaming)

TL;DR

Content Specialist (Igaming): Managing and optimizing content for English-speaking audiences in the sports betting industry with an accent on Google best practices and SEO principles. Focus on improving content quality, driving traffic, and generating revenue.

Location: Must be based in the country where the role is advertised.

Company

hirify.global is a sports and gaming marketing company building next-level player experiences.

What you will do

• Own the ongoing performance of assigned content by monitoring, auditing, and optimizing pages for English-speaking audiences.
• Play an active role in the end-to-end content production process, including budget awareness and managing freelancer and agency relationships.
• Elevate content quality by applying Google best practices and market insights to ensure content is structured, relevant, and valuable.
• Integrate SEO principles into content briefs, enabling writers to deliver high-performing, intent-driven content.
• Act as a subject matter expert on audience interests across key sports, including football, hockey, basketball, and baseball.
• Proactively identify opportunities to improve content and processes, raising the overall standard and impact of content across the team.

Requirements

• Strong track record of publishing or editing high-quality content.
• Excellent writing and editing skills, with a sharp eye for clarity, structure, and tone.
• Solid understanding of SEO principles and how to apply them effectively.
• Proactive mindset with the ability to spot opportunities and take ownership.
• Strong communication skills and openness to giving and receiving feedback.
• Ability to manage varied workloads in a fast-paced, deadline-driven environment.

Nice to have

• Interest in sports and betting, with an understanding of user intent.

Culture & Benefits

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• 4 weeks’ paid annual leave.
• Exciting global hirify.global events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Hiring process

• Initial Chat with Talent Partner (30 mins via Zoom).
• Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom).
• Take home task - you will be given 3 days to complete the task.
• Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom).