B2B Newsletter Content Writer (Open Source)

TL;DR

B2B Newsletter Content Writer (Open Source): Crafting and optimizing high-impact B2B newsletters for enterprise audiences with an accent on storytelling, audience engagement, and the open-source ecosystem. Focus on transforming technical updates into compelling narratives and using data-driven insights to refine content strategy.

Location: Remote

Company

hirify.global is a professional services agency specializing in WordPress, Frappe/ERPNext, and open-source enterprise solutions.

What you will do

• Plan, write, and edit value-driven B2B newsletters tailored for enterprise readers.
• Collaborate with marketing, sales, and delivery teams to curate stories that showcase company expertise and impact.
• Repurpose blogs, case studies, and thought leadership pieces into fresh, compelling newsletter narratives.
• Segment and personalize messaging for diverse audiences, from tech leaders to marketing directors.
• Track and analyze engagement metrics (open rates, CTR) to iteratively refine the newsletter strategy.
• Maintain brand consistency across all issues in terms of tone, design, and structure.

Requirements

• 2+ years of experience creating newsletters or editorial content for B2B or enterprise audiences.
• Proven portfolio demonstrating performance metrics and audience impact from past campaigns.
• Familiarity with WordPress, Frappe/ERPNext, open-source, or custom software ecosystems.
• Exceptional command of English with the ability to adapt tone between formal and conversational styles.
• Hands-on experience with email platforms like Mailchimp, HubSpot, Brevo, or LinkedIn Newsletters.
• Data-driven mindset with the ability to interpret engagement metrics.

Nice to have

• Experience writing for SaaS or open-source-focused brands.
• Understanding of CRM workflows and lead nurturing strategies.
• A personal newsletter, Substack, or blog showcasing writing depth.
• Experience working within an agency or enterprise content environment.