Head Of Performance Marketing And Insights

TL;DR

Head Of Performance Marketing And Insights (Performance Marketing): Leading data-driven growth strategies and performance analytics with an accent on ROAS optimization, budget forecasting, and cross-channel media modeling. Focus on identifying growth opportunities, validating hypotheses through advanced analytics, and aligning marketing spend with business objectives across eCommerce channels.

Location: Based in Dubai (Hybrid)

Company

hirify.global is a luxury e-commerce platform offering a curated selection of fashion, beauty, and lifestyle products.

What you will do

• Define and implement data-driven performance marketing strategies across paid search, social, and influencer channels.
• Drive ROAS optimization and acquisition efficiency by leveraging predictive modeling and deep analytical insights.
• Manage marketing budget forecasting, channel-mix modeling, and campaign performance analysis.
• Collaborate with Finance, Commercial, and Data teams to align spend with business objectives.
• Develop and enhance performance reporting dashboards to ensure data accuracy and actionability.
• Identify marketing opportunities and validate hypotheses to improve LTV and reduce CAC.

Requirements

• 7+ years of experience in performance marketing, digital analytics, or growth marketing within e-commerce or retail.
• Deep expertise in media mix modeling, budget forecasting, and ROAS optimization.
• Strong knowledge of Google Analytics, Adjust, or Tableau.
• Proven experience in paid media execution across platforms like Google Ads, Meta, Snap, and TikTok.
• Strong communication skills to translate complex data into actionable strategies for senior stakeholders.
• Must be based in or able to work from Dubai in a hybrid capacity.

Nice to have

• Proficiency in SQL or Python for data analysis.
• Experience working cross-functionally with data science and growth teams.

Culture & Benefits

• Collaboration with cross-functional teams including Finance, Commercial, and CRM.
• High-impact role with direct influence on business KPIs and marketing strategy.
• Opportunity to lead performance tracking and innovation in a competitive e-commerce landscape.