Senior User Acquisition Manager (Marketing)

TL;DR

Senior User Acquisition Manager (Marketing): Scaling paid acquisition across Meta and TikTok for subscription-based products with an accent on performance metrics, creative testing, and data-driven growth. Focus on building and optimizing acquisition systems, managing large monthly budgets, and working cross-functionally to achieve ambitious scale.

Location: Must be located within approximately ± 4 hours of CET

Company

Ruby Labs is a leading tech company that creates and operates innovative consumer products across health, education, and entertainment industries.

What you will do

• Scale paid acquisition campaigns across Meta and TikTok to drive growth.
• Improve key performance metrics including CPA, ROAS, and ROMI.
• Develop and manage campaign structures and creative frameworks.
• Conduct structured A/B testing and performance analysis across the full funnel.
• Partner with creative, product, and analytics teams to identify bottlenecks and growth levers.

Requirements

• 3–5 years of experience in user acquisition or performance marketing.
• Strong hands-on experience with Meta Ads and TikTok Ads.
• Proven track record managing and scaling $1M+ monthly budgets.
• Ability to work within the CET time zone (±4 hours).
• Strong analytical mindset for data-driven decision-making.

Nice to have

• Experience with subscription-based web products.
• Deep understanding of attribution models and platform nuances like iOS 14+.

Culture & Benefits

• Fully remote work environment.
• Unlimited PTO policy.
• Paid national holidays.
• Company-provided MacBook.
• Flexible independent contractor agreement offering autonomy and tax efficiency.

Hiring process

• Recruiter Screening (40 minutes)
• Technical Interview (90 minutes)
• Final Interview (60 minutes)