Associate Director, Crm Development (Adtech)

TL;DR

Associate Director, CRM Development (Adtech): Architecting and scaling the technology foundation that powers hirify.global's go-to-market engine with an accent on custom object builds, workflow automation, data integrity, integrations, and platform governance. Focus on translating business requirements into scalable technical solutions and ensuring systems evolve in lockstep with how the company goes to market.

Location: Toronto, Ontario, Canada

Company

hirify.global is an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting.

What you will do

• Own end-to-end Salesforce development, including custom objects, flows, validation rules, permission sets, and platform configuration across Sales Cloud and any integrated products.
• Design, build, and maintain integrations between Salesforce and the broader GTM tech stack — including Outreach, Gong, MediaRadar, and other revenue-facing tools — ensuring clean, reliable data flow across systems.
• Partner with Revenue Operations and Sales leadership to translate business requirements into scalable technical solutions, managing the full development lifecycle from scoping through deployment.
• Govern data quality and integrity across the GTM stack, establishing standards for hygiene, deduplication, and taxonomy that support accurate reporting and forecasting.
• Evaluate, implement, and optimize new GTM technologies, serving as the internal subject matter expert on tool selection, vendor management, and platform roadmap.

Requirements

• Bachelor's degree in Computer Science, Information Systems, Business, or a related field required.
• 5+ years of hands-on Salesforce development experience, including custom objects, Apex, Lightning Web Components (LWC), flows, and REST/SOAP API integrations.
• Salesforce Administration Required

Culture & Benefits

• Committed to building a culture where people feel connected, supported, and empowered to do their best work.
• Invest in people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities.
• Ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop.
• Aim to create an environment where everyone can thrive and feel a true sense of belonging.