Principal Analyst (Data Science/ML)

TL;DR

Principal Analyst (Data Science/ML): Scaling the growth engine behind Marvel Snap and future hirify.global titles with an accent on building measurement systems, predictive models, and analytical frameworks. Focus on optimizing campaigns across channels, uncovering insights that inform media mix, and ensuring reliable measurement across acquisition and product funnels.

Location: Must be legally authorized to work and reside in the United States. We do not sponsor visas or support employment outside the U.S. for this role.

Salary: $180,000 - $200,000 USD

Company

hirify.global is an award-winning independent game development studio that has partnered with Marvel for their debut game, MARVEL SNAP.

What you will do

• Shape UA measurement strategy and evolve the analytical framework for evaluating paid growth.
• Drive paid user acquisition performance by collaborating with the Director of Growth to optimize campaigns across channels.
• Build and deploy predictive models that predict cohort LTV, payback periods, and ROAS.
• Own the measurement and attribution framework across platforms, ensuring reliable signals for evaluating channel performance.
• Design and execute incrementality tests, geo lift studies, and media mix analyses to validate the true impact of UA spend.
• Establish and evangelize measurement best practices for how hirify.global measures, attributes, and evaluates UA performance.

Requirements

• 7+ years in growth analytics, UA data, or marketing performance roles (mobile or gaming strongly preferred).
• Strong understanding of marketing channels and how media buying connects to attribution, ROAS, LTV, and optimization.
• Hands-on with attribution platforms, including event setup, SKAN, and postback QA.
• Proficiency in building dashboards and visualizations to track UA performance using tools like Tableau, Looker, or similar.
• Fluent in SQL and Python, with experience using both for analytical workflows and model development.
• Must be legally authorized to work and reside in the United States. We do not sponsor visas or support employment outside the U.S. for this role.

Nice to have

• Experience in a mobile-first UA or analytics role, with additional exposure to cross-platform or PC titles a plus.
• Practical use of AI tools or agentic workflows to automate analysis, improve reporting, or experiment with creative analytics approaches.
• Familiarity with privacy-constrained measurement frameworks and strategies for maintaining signal quality as platform-level attribution erodes.

Culture & Benefits

• Medical, Dental, and Vision insurance plans with hirify.global paying 100% of premiums for employees and 75% for dependents for many plans.
• 401(k) contribution with no waiting period.
• Remote-first with core overlap hours between 10AM and 4PM PT.
• Company Summer Holiday shutdown (week of July 4).
• Company Winter Holiday shutdown (Dec 25-Jan 1).
• Paid Vacation & Sick time.