Chief Marketing Officer (AdTech)

TL;DR

Chief Marketing Officer (AdTech): Building and executing a unified go-to-market strategy to drive sustainable revenue growth and scale enterprise operations with an accent on aligning marketing, sales, and brand initiatives. Focus on scaling lead generation engines, managing global sales units, and optimizing performance metrics like ROMI and CPL in the competitive AdTech landscape.

Location: Remote from anywhere, or hybrid/onsite in Prague or Warsaw.

Company

A full-service media buying and advertising company developing innovative ad products with a global team presence.

What you will do

• Develop and implement a unified go-to-market strategy to drive revenue and strengthen global market positioning.
• Lead and scale enterprise sales operations, overseeing pipeline management and revenue forecasting for long-term contracts.
• Build and scale systematic lead generation engines while monitoring key performance metrics like CPL, CAC, and ROMI.
• Develop and execute global PR strategies and strengthen industry partnerships.
• Establish clear SLAs between marketing and sales to ensure transparent reporting and optimized funnel performance.
• Take financial ownership of marketing budgets and plan resource allocation to maximize overall revenue contribution.

Requirements

• Strong strategic expertise with proven experience in AdTech, MarTech, or Digital industries.
• Demonstrable success in managing multiple business units and scaling revenue through internal teams.
• Deep understanding of B2B and enterprise sales, including experience with complex deals and long sales cycles.
• Hands-on experience managing digital marketing channels and industry-standard performance metrics.
• Proven ability to build and strengthen an expert company brand positioning and manage industry events.

Culture & Benefits

• Flexible work environment offering remote, hybrid, or office-based formats.
• Generous leave policy including 30 working days of vacation and additional paid family event leave.
• 10 days of sick leave with medical certificate plus 3 additional sick days without certification.
• Access to professional growth opportunities via the hirify.global Academy and fully paid conference participation.
• Supportive team culture with transparent financial motivation and strong feedback mechanisms.
• Top-tier equipment and access to all necessary paid tools and programs.