Senior Analyst, Integrated Strategy

TL;DR

Senior Analyst, Integrated Strategy (Marketing/Strategy): Connecting data, culture, audience behavior, and brand ambition into strategic direction that drives performance across channels with an accent on evidence-based insights and clear business objectives. Focus on synthesizing complex data into persuasive narratives and defining success metrics for integrated, multi-channel campaigns.

Location: Ho Chi Minh City, Vietnam

Company

hirify.global is the world's largest independent, family-run communications firm with 70 years of history, focused on creating bold, empathetic, and purposeful work.

What you will do

• Conduct rigorous primary and secondary research to uncover actionable market and audience insights.
• Translate competitive audits and cultural trends into clear strategic implications.
• Co-develop outcome-driven creative briefs aligned with client business goals.
• Monitor campaign performance and refine strategy based on consumer sentiment and data.
• Synthesize complex findings into concise, persuasive narratives and strategic recommendations.
• Partner cross-functionally with account, creative, digital, and media teams.

Requirements

• 1-2+ years of relevant experience in communications, marketing, research, or agency planning.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related discipline.
• Strong analytical capability and commercial awareness.
• Proficiency in PowerPoint and excellent storytelling/presentation skills.
• Experience supporting integrated, multi-channel campaigns.
• Ability to synthesize complex data and research into a clear, defensible point of view.

Culture & Benefits

• Global work environment with over 6,000 employees across 60 offices.
• Culture grounded in trust, innovation, and inclusivity.
• Commitment to diversity, equity, inclusion, and belonging (DEIB) initiatives.
• Focus on professional growth and mentorship within the industry.
• Opportunity to work on large-scale campaigns that reshape industries.