Senior Marketing Manager (SaaS, Asia)

TL;DR

Senior Marketing Manager (SaaS/AI): Driving regional marketing strategy across Asia to accelerate revenue growth and expand market presence with an accent on demand generation and partner ecosystem development. Focus on translating global priorities into locally resonant multi-channel campaigns while utilizing AI tools to optimize performance and data-driven outcomes.

Location: Must be based in or legally permitted to work in Malaysia (Kuala Lumpur)

Company

hirify.global is a leading global provider of AI-powered Experience Orchestration platforms that help organizations improve customer loyalty and operational efficiency.

What you will do

• Develop and execute integrated regional marketing strategies across enterprise and mid-market segments.
• Lead multi-channel demand generation campaigns, including digital, ABM, and partner-led initiatives.
• Analyze marketing and sales performance data to provide actionable insights to leadership.
• Own regional pipeline targets and collaborate on joint marketing plans with strategic partners.
• Work cross-functionally with PR, Digital, and Sales teams to ensure cohesive go-to-market execution.
• Mentor team members and implement robust processes for regional marketing delivery.

Requirements

• Minimum 8 years of marketing experience in IT, SaaS, or CCaaS sectors.
• Fluency in Mandarin (spoken and written) and English required.
• Must be legally permitted to work in Malaysia.
• Proven track record in managing marketing programs that impact regional revenue.
• Proficiency in CRM platforms like Salesforce and marketing automation tools.
• Experience working within matrixed, multinational organizations.

Nice to have

• Master’s degree in a relevant field.
• Experience leveraging AI tools to streamline content and campaign workflows.

Culture & Benefits

• Collaborative environment focused on empathy and customer experience.
• Opportunities to exercise significant autonomy and ownership over regional initiatives.
• Competitive benefits and perks comparable to major technology firms.
• Strong commitment to diversity and equal opportunity employment.