Brand Marketer (AI)

TL;DR

Brand Marketer (AI): Owns Cognition's developer-facing presence, from product launches and brand campaigns to day-to-day messaging. Focus on campaign strategy, creative feedback, and translating product capabilities into developer-resonant copy.

Location: On-site in San Francisco Bay Area or New York City

Company

hirify.global is an applied AI lab building end-to-end software agents, including Devin, the first AI software engineer, and hirify.global, the AI-native IDE.

What you will do

• Plan and execute product launches, coordinating messaging, channels, and teams.
• Define campaign strategy, including messaging, audience, and channel selection.
• Serve as the strategic counterpart to creative agencies, providing briefs and feedback.
• Own upper funnel brand awareness programs, such as out-of-home marketing.
• Develop messaging and positioning for specific campaigns, translating product capabilities into copy.
• Scope and produce video content for campaigns, working with in-house and external partners.

Requirements

• A creative strategist with taste who can determine what's interesting about a product and how to make people pay attention.
• An executor who can manage a campaign from start to finish.
• AI-native: You use AI tools daily and are excited to work at an AI-focused company.
• A clear writer who can craft compelling copy for various marketing materials.
• Comfortable with ambiguity and adapting to market response.

Nice to have

• 0-4 years of experience.
• Experience running or contributing to product launches or brand campaigns.
• A portfolio showcasing creative work and thinking.
• Experience working with creative agencies or external partners.

Culture & Benefits

• Small, talent-dense team with world-class competitive programmers, former founders, and leaders from top AI companies.
• Opportunity to solve some of the world’s biggest problems and build AI that can reason on real-world tasks.
• Work on building Devin and hirify.global.