Brand Marketer (AI)

Location: On-site in San Francisco or New York City

Company

Builds Devin, an AI software engineer designed to reason about and execute real-world software tasks.

What you will do

• Plan and execute end-to-end product launches, coordinating messaging, creative, channels, timing, and cross-functional teams.
• Define campaign strategy across paid, organic, out-of-home, events, and partnerships.
• Set creative briefs, provide feedback to agencies, and ensure campaigns remain on-strategy and on-brand.
• Develop developer- and engineering-leader-focused messaging and positioning.
• Scope and produce campaign videos, product demos, advertisements, and launch content with internal and external partners.
• Build and improve marketing campaign playbooks, including templates, timelines, checklists, and processes.

Requirements

• Creative strategy skills and strong judgment about products, audiences, messaging, and campaign concepts.
• Ability to manage campaigns from brief to launch with multiple moving parts.
• Daily use of AI tools and enthusiasm for working on AI products.
• Strong writing skills across headlines, briefs, emails, landing pages, and campaign copy.
• Comfort working in ambiguous environments and adapting to market and customer feedback.
• 0–4 years of experience is considered; equivalent evidence of taste, speed, and creative instinct is valued.

Nice to have

• Experience running or meaningfully contributing to a product launch, brand campaign, or creative project.
• Published copy or other work that has attracted attention, such as ads, landing pages, emails, blogs, or social content.
• Experience working with creative agencies or external partners.
• A portfolio, blog, side project, or other body of work demonstrating strategic thinking.

Culture & Benefits

• Work alongside a talent-dense team with experience from leading AI, software, and technology companies.
• Contribute to an ambitious AI product addressing complex real-world software tasks.
• Equal opportunity employment and reasonable accommodations throughout the hiring process.