Senior Brand Manager (FMCG)

TL;DR

Senior Brand Manager (FMCG): Developing and localizing creative brand strategy and initiatives across all touchpoints with an accent on data-driven insights, brand salience, and culture-relevant storytelling. Focus on leading end-to-end campaign execution, managing creative agencies, and fostering team growth in a high-paced FMCG environment.

Location: Must be based in Istanbul, Turkey

Company

hirify.global is a world-leading energy drink company known for its innovative marketing, extreme sports support, and global lifestyle brand presence.

What you will do

• Lead end-to-end creative development for annual and seasonal brand initiatives.
• Translate global consumer insights into culture-relevant local creative campaigns.
• Oversee brand creative strategy, visual identity, and tone of voice consistency across all channels.
• Manage creative and media agency relationships, including budget tracking and production quality.
• Collaborate with local and HQ cross-functional teams to amplify brand impact.
• Lead and mentor direct reports, providing a vision for team growth and performance.

Requirements

• 3+ years of experience in brand marketing within an FMCG context.
• Proven expertise in creative strategy, campaign execution, and brand key development.
• Strong background in managing creative agencies and production processes.
• Demonstrated experience in leadership and people management.
• Excellent analytical skills with the ability to translate market trends and financial data into brand strategy.
• Strong stakeholder management skills to work effectively across local and global levels.

Culture & Benefits

• Opportunity to work for an iconic, globally recognized brand.
• Entrepreneurial work environment focused on innovation and creativity.
• Commitment to employee development and continuous learning.
• Collaboration with a diverse international team.
• Travel required (10-20% of the time).