Product and Localisation Lead (Vietnam)

TL;DR

Product and Localisation Lead (Vietnam): Spearheading the localisation and product strategy to tailor the platform for the Vietnamese market with an accent on cultural nuance, user growth, and payment optimisation. Focus on influencing the local roadmap, analysing subscription funnels, and ensuring product experiences resonate authentically with local creators and businesses.

Location: Must be based in Ho Chi Minh City, Vietnam (Hybrid work arrangement).

Company

hirify.global is a global leader in visual communication and design software, empowering millions of users worldwide to create and share designs easily.

What you will do

• Own the product and localisation strategy to ensure an intuitive and culturally relevant user experience.
• Partner with Product, Growth, and Payments teams to influence the Vietnam product roadmap and subscription flows.
• Analyse funnel metrics and subscription data to identify opportunities for growth and value creation.
• Adapt global messaging and marketing campaigns to resonate within the Vietnamese digital ecosystem.
• Collaborate with linguists and the Language Manager to define and maintain the local tone of voice.
• Provide strategic cultural insights to global teams to accelerate market adoption.

Requirements

• Extensive experience in product management, localisation, or growth marketing within a high-growth SaaS environment.
• Deep understanding of the digital ecosystem, user behaviour, and cultural nuances of Vietnam.
• Strong analytical skills with experience in funnel metrics, experimentation, and data-driven decision making.
• Fluency in Vietnamese and English with the ability to bridge strategic vision and hands-on execution.
• Proven ability to influence cross-functional stakeholders across product, marketing, and regional teams.

Culture & Benefits

• Equity packages to share in the company's success.
• Inclusive parental leave supporting all parents and caregivers.
• Annual Vibe & Thrive allowance for wellbeing and personal growth.
• Flexible leave options to encourage recharge and work-life balance.
• Collaborative, entrepreneurial environment focused on global impact.