Senior Marketing Analyst (Adtech)

🚀 Senior Marketing Analyst в Prequel

Prequel – это мобильное приложение для редактирования фото и видео с AI-эффектами, фильтрами, шаблонами и инструментами ретуши, ориентированное на создание яркого контента для соцсетей.

Ищут Marketing Analyst, который усилит Performance-команду. В этой роли предстоит выходить за рамки стандартной отчётности: находить точки роста, анализировать эффективность креативов и проактивно влиять на масштабирование User Acquisition.

Задачи:

- Support the Performance team with analytics: cohort analysis, unit economics (CAC/LTV/ROAS), payback periods, and performance reviews of campaigns and creatives.
- Perform ad/creative-level deep dives: identify creative burnout, campaign saturation, changes in the traffic mix, and the root causes of metric degradation.
- Identify growth opportunities in user acquisition, proactively uncovering scaling possibilities and translating insights into actionable recommendations for UA/Growth teams.
- Develop and maintain data marts and data layers in dbt.
- Automate routine tasks for the analytics and UA teams.
- Configure and maintain automated updates and calculations in Airflow (SLAs, retries, backfills, and alerts).

Требования:

- At least 3 years of experience as a Data Analyst, with a minimum of 1 year focused on marketing analytics.
- Strong understanding of mobile UA: funnels, cohort approach, attribution, creative and budget management, and interpreting metric dynamics.
- In-depth knowledge of User Acquisition on iOS, including traffic structure, attribution models, and SKAN-based optimization.
- Advanced proficiency in SQL (preferably ClickHouse or other analytical DWH) and the ability to build efficient data models.
- Advanced proficiency in Python for analysis and automation (pandas, numpy, API integrations).
- Experience with dbt and/or readiness to quickly master it (modeling, incremental loads, testing, and documentation).
- Experience with Airflow or other orchestration tools: managing schedules, dependencies, retries, and alerting.

Условия:

- Remote(outside Russia) or hybrid in Montenegro
- Health – extended voluntary health insurance (on the territory of Montenegro);
- Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
- Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;

📎 Как откликнуться?

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